2 LinkedIn Summary Examples for Executives

When looking to land executive or C-level positions, LinkedIn is one of the most useful tools at your disposal. Over 95% of recruiters use LinkedIn, so there is an abundance of opportunities for executives with a strong presence on the platform.

Along with the headline, the LinkedIn summary is the most important part of your LinkedIn profile. It gives you the chance to show potential employers and recruiters what makes you unique and what you can add to their organisation.

In this guide, we will show you how to write a powerful executive LinkedIn summary. We’ll also provide two LinkedIn summary examples for executives.

For further inspiration for your LinkedIn summary, check out our ultimate LinkedIn summary guide, which includes 20 LinkedIn summary examples.

I am the founder and CEO of Starstruck and Moondust Industries. The business started five years ago as a two-person operation in London and has since grown to employ over 40 talent people. We have a diverse management structure and our customers are some of the largest companies in the UK. In 2019, we increased our customer base by 50% and expanded into new international markets.

Starstruck and Moondust Industries specialise in providing consultancy services to businesses. Our goal is to make your business more effective and improve your bottom line.

Examples of our successes include:

- 54% growth in revenue for a clothing company following the implementation of new marketing and sales processes

- 882% increase in the sale of merchandise for a major football club following our bespoke marketing consultancy

Alongside Starstruck and Moonlight Industries, I am also the CEO of two construction companies and a modelling agency. If you want to know how our services can help you, please take a look at our websites below.

Using our LinkedIn profile summary formula is a sure-fire way of impressing other LinkedIn users, making yourself stand out and providing yourself with a greater chance of impressing potential employers.

Follow our 8-step formula to prepare yourself a great LinkedIn summary.

1. Tell the story of your career

2. Be authentic

3. Touch on your accomplishments and successes

4. Use numbers and metrics to bolster your profile

5. Articulate your unique value proposition

6. Convey your key skills and experiences

7. Optimise your summary with keywords

8. End with a clear call to action

Let’s take a look at this formula in more detail.

Your LinkedIn summary should tell the story of your career in an engaging way, providing an overview of who you are and what you do.

For example, how did you get into your line of work? What aspects of your role as an executive do you love? As an executive, you may want to touch on your passion for helping organisations achieve their objectives.

The key to crafting the perfect LinkedIn summary is uniqueness. There are millions of users on LinkedIn, many in the same profession as you.

So in order to achieve your objectives on LinkedIn, it’s important to make yourself stand out.

Focus on what makes you different. Avoid being generic at all costs.

But how can you craft a unique LinkedIn summary?

The good news is you don’t need a huge list of major achievements to be unique. In fact, anyone can make their LinkedIn summary unique.

To prepare a unique summary, be personal. Use engaging writing and include content that isn’t generic. This might involve preparing a one-minute introduction video to add to your summary or uploading photos that detail your work.

If you can, identify your unique value proposition (UVP). This is your key selling point that will make recruiters want to hire you.

Including accomplishments in your LinkedIn summary can have a strong impact on recruiters and potential employers.

When highlighting your key achievements, use succinct writing and don’t go into too much detail. Use bullet points or symbols for ease of reading.

For executives, quantifying your accomplishments with numbers and metrics is a fantastic way of standing out from the competition.

Numbers and metrics provide tangible evidence of your ability to get results, so ensure to bolster your achievements with numbers in your summary.

A unique value proposition is the key, unique benefit that you offer to employers. It’s what sets you apart from the competition and makes you a valuable asset as an executive.

The best LinkedIn summaries illustrate users’ unique value propositions in a concise manner, enabling recruiters to see the value in employing them.

How do you identify your unique value proposition?

To identify your unique value proposition, think about your key achievements and how you have added value in recent times.

Articulate your key skills in your LinkedIn summary, focusing on skills that are fundamental to your role as an executive.

Ensure your work experience comes too. This may involve touching on your current role, as well as your less recent positions. By describing your work experiences, you can show how you achieved success and made an impact.

While the LinkedIn headline is the most important aspect of your LinkedIn profile in terms of optimising it for searches, your summary should also be optimised with strategically placed keywords.

This will help your LinkedIn profile appear in LinkedIn searches, as well as search engine results.

When writing your summary, ensure to include keywords that are relevant to your role as an executive. To identify important keywords, study job postings for executive roles. This will help you understand what potential employers may be searching for on LinkedIn.

At the end of your LinkedIn summary, include a specialties section. This is basically a list of your key hard skills, which is included to help you rank for those keywords.

Keywords for marketing include:

- Senior management

- Strategy development

- Team building

- Stakeholder management

Study the executive LinkedIn summary examples in this guide to see how we populated the summary with these keywords.

Wrap up your LinkedIn profile with a concise call to action. Tell the reader to do whatever it is you want them to do, whether it’s to get in touch regarding employment opportunities or to check out your website.

If you’re hoping to secure a new job on LinkedIn, ensure your call to action isn’t too pushy. There’s a common perception in recruitment that the best talent don’t need to pursue work, so be subtle.

Something along the lines of ‘I am always interested to hear from LinkedIn users regarding potential career opportunities’ would be ideal.

It’s a good idea to be even vaguer if you’re currently employed and you don’t want your employer to know that you’re pursuing new opportunities. If you’re in such a situation, simple state that you’re open to receiving messages from people who want to know more about you.

I am a CEO, with over 12 years’ experience at executive level. During this period, I have been successful in helping organisations achieve their goals and objectives.

Currently employed as CEO at Example Company, I oversee all operational aspects of the company while developing strategy and implementing improvement initiatives.

My key successes during my time as an executive include:

- Increased profits by 43% by restructuring sales and marketing processes

- Implemented a customer-oriented culture at Example Company in response to the company’s poor customer service performance

When I’m not at work, I enjoy playing rugby. I am the captain of my local rugby team and have helped the team win multiple competitions in recent years.

Want to know more about me? Feel free to send me a message.

Specialities: Senior management, strategy development, sales, equality & diversity, team building, stakeholder management, executive leadership, strategic thinking.

Ensure to write your LinkedIn summary in first person. First person is a personal narrative. It enables you to tell your career story in an engaging way. It also provides you with a better chance of building valuable connections on LinkedIn.

When preparing your LinkedIn profile, ensure it is consistent with your CV. When you apply for jobs with your CV, recruiters often navigate to your LinkedIn profile. For this reason, it’s important to ensure your CV and LinkedIn profile are sending out the same message.

Many LinkedIn users are unaware they can add media to their LinkedIn summary. Uploading media backs up your summary with tangible proof of your successes, offering insight into your life as an executive and showing what makes you unique.

Uploading media to your summary is a great way of making yourself stand out.

But, as an executive, what type of media would be appropriate to upload to your summary?

Options of media content to upload include images related to your executive roles. Make use of free image creating platforms, such as Canva, to create attractive images that showcase your successes as a recruiter.

Another media option is to record a short video to introduce yourself. Describe your career as an executive and touch on how you add value to employers. Keep your video professional and short, no more than one minute in length.

Adding videos to your summary makes it more personal and provides you with a stronger platform to build connections.

Have you appeared in online articles in a professional capacity? If so, upload such articles to your LinkedIn summary. Adding links to articles you’ve been featured in helps make you come across as an authority in your field.

How do you add media to your LinkedIn summary?

To add media to your summary, click the ‘+’ symbol, then select ‘upload file’ or ‘add a link’. Then add the file that you would like to upload to your summary.

We hope you have found this guide to LinkedIn profile summaries for executives helpful.

For further help with your LinkedIn summary, view our ultimate guide to LinkedIn summaries, which includes 20 LinkedIn summary examples. Or view our guide to LinkedIn headlines, which includes 15 LinkedIn headline samples.